EXPERIENCE

PROJECT FOCUS

SKILLS

  • Behavioural design

  • Customer journeys

  • Service blueprints

  • Workshop facilitation

  • Quant and qual research and insight analysis

  • Strategic thinking

  • Expert reviews and comparative/competitor analysis

  • Usability testing, surveys, interviews, focus groups, participatory design sessions

  • Mindstates, personas, user flows and scenario development, storyboarding and user requirements gathering

  • Wireframing and prototyping

  • Design Thinking

  • Digital Transformation

  • Ecosystems and omnichannel planning

  • Employee experience

  • B2C and B2B services

  • Finance, Charity, Telecomms, Tourism, FMCG

TOOLS

  • Wireframing Figma, Sketch, Visio, Omnigraffle, Sketch

  • Prototyping Figma, Axure, Invision

  • QA and Managing Trello, Jira, Bugtracker, Basecamp, Monday

  • Presentations Keynote, Google slides, PPT

WORK EXPERIENCE  

Freelance  Senior Experience Planner and Designer Oct 21 - current
Supporting Media Monks in a new business pitch and research project for UNSW. 

AnalogFolk  Senior Experience Planner and Designer (Permanent) Nov 15 - Aug 21

  • Built end-to-end experiences across multiple channels, based around service design and experience strategy thinking, for multiple clients

  • Developed and ran client workshops and presentations to gather business requirements, walk clients through ideas and work, explain and defend team decisions when necessary, get client buy in, and foster a collaborative and understanding atmosphere, both internally and externally

  • Created relevant documentation including experience maps, customer journeys, personas, user stories, wireframes, prototypes and test scripts

  • Facilitated and designed in collaboration with the team, the CX transformation programme for the global brand team at HSBC

  • Planned and ran research programmes and undertook synthesis and analysis of research to find insights and themes

  • Rapid innovation programmes for Unilever, Johnnie Walker, Diageo

  • Agile delivery roll out of wireframes aligning with user stories

Clients: HSBC, Unilever, Diageo, Scotch&Soda, Cisco, Sainsbury’s Bank, Costa.

Critical Mass   UX Architect   (Permanent)   Jan 15 – Nov 15

  • Customer journeys of mortgage personas, responsive template design for US Homeowners website

  • Customer journey and wireframing for Online Mortgage Application

  • User needs, task flows and wireframes for Application Status Tool

  • Interviews and insights for fitness industry benchmarking

Clients: Citibank, South African Tourism, Vodafone, Hewlett Packard, Citi Rewards.

Oliver   UX Architect and PM   (Freelance)   Sep 14 – Nov 14
Delivering projects for Investec and Starbucks, and assisted in improving the user experience of 3G's Innovations website.

Imagination   Snr Producer   (Freelance)   July 14 – Sep 14
Producing interactive experiences for a London Rolls Royce event to communicate the brand’s unique bespoke capabilities. 

Dare  UX Architect and Snr Producer   (Freelance)    Sep 13– July 14
Working with the experience planning team on various web and app projects for EE with budgets up to £500k. 

AKQA  Snr Producer (Freelance)    May 13– July 13
Working with the creative team on Google innovation and direct comms.

Imagination  Snr Producer   (Freelance)    Feb 13– May 13
Producing interactive real-world experiences for Land Rover’s L550 launch across 11 markets.

 

Previous agencies include Razorfish, Ogilvy One, AMV BBDO, Saatchi & Saatchi.

education

2014
Human-Computer Interaction (Distinction)      
University of California, San Diego via Coursera 

1998 - 2002
Bachelor of Business (Marketing)
Bachelor of Journalism (Print Journalism)
University of Queensland, Australia

AWARDS

Scotch & Soda website

CSS Design Awards: Best UI Design, Best UX Design and Best Innovation, 2018

HSBC Global Asset Management website

Investment Marketing and Innovation Awards: Shortlisted for Best Website, 2018